David Harris with ADA President-Elect Dr. Brett Kessler
"It Won't Happen to Me"
I've heard it said that the true competitor of a dentist isn't the practice down the street; it's the Disneyland vacation or the new kitchen wanted by the patient that you are actually competing against.
For us it's a bit different. While there are several companies that provide some of the services that we do for dentists, immodestly, I can claim that we stand out from the competition by being the largest, longest established and having the broadest capablility.
In contrast to your practice, our biggest competitors are named Complacency ("my staff would never steal from me") and Apathy ("this problem will solve itself if I just ignore it.")
What you can't ignore are the probabilities. According to the American Dental Association, almost half of dentists have already been embezzled, with a decent proportion of the rest likely to be in the future.
Clearly, complacency and apathy are deficient as strategies. As a good start in moving beyond these failed approaches, check out the article above on assessing your risk.
Want to talk to me about how to reduce the embezzlement risk in your practice? Click HERE.
Yours truly,
David Harris
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