In January, we invited one of my favorite people, Kirk Behrendt, to join our monthly webinar as a guest presenter.
If you know Kirk, you know that he combines phenomenal energy with boundless optimism. And he certainly didn't disappoint us. The theme of our January webinar was Hello, 2021! Full Steam Ahead. To a packed (online) house, Kirk made a statement that probably surprised many. He stated that dentistry is in a time of unprecedented opportunity for those who recognize how to take advantage of it. (You can check out Kirk's remarks and gain some excellent takeaways from Kirk and the Prosperident team by watching the webinar, which can be found HERE.)
The past year's events have made it easy to dwell on the punches that dentistry has taken. Empty chairs, closed practices, and increased overhead from PPE costs have become the norm.
While dentistry has been unquestionably battered and bruised, thankfully, it is still standing. A study conducted by the ADA in December showed that the average practice had recovered sufficiently to enjoy 78% of its pre-Covid patient volume. Since this is an average, it is safe to conclude that some dental practices are doing considerably better than this, whereas some are not. I spoke with a dentist earlier this week who said that his practice's volume is 30% higher than pre-Covid levels.
What are the factors that differentiate the wildly successful dentists from those struggling to survive? That is exactly what our winter webinar series is exploring.
The theme of practice improvement will continue in our next webinar, which happens on February 18 at 8:00 pm Eastern. Our topic is Easy Steps for Your Best New Hire Ever! We are excited to welcome a special guest with fantastic ideas on this subject. Penny Reed, a shining light in dental consulting for many years, will be joining us.
In a 2020 webinar, we covered how to avoid the nasty "serial embezzlers" who skirt the vetting processes of most practices. This time we will examine a different side of the hiring problem, how to find and hire those elusive people who can help your practice reach its potential.
Our March offering will also grab the interest of many. We are very excited about our March 25 topic, Honing Your Practice Owner Skills.
My on-camera colleagues Wendy Askins and Amber Weber, our behind-the-scenes crew, and this month's special guest Penny Reed all look forward to welcoming you into our audience in a few weeks. A registration link is below my picture.
Yours truly,
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